Dita has launched a new advanced lens technology for Land Sea & Air. With the highest levels of manufacturing, Dita Lancier frames offer maximum performance without compromise on quality on design and style that Dita are renowned for providing.

All sunglasses come with the DITA-Lancier inscribing on the right lens, as well as either the Land, Sea or Air motif to distinguish the lens' performance

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The DITA-Land lens is specifically designed for driving, running, & cycling, to dramatically reduce blinding glare while fully retaining natural depth perception.

Red Bull Formula 1 Racing Drivers, Verstappen and Gasly are ambassadors of the Dita-Land range.

The DITA-Sea lens has a specialized polarisation technology for beach, sailing & fishing which eliminates most of the reflected surface glare, without sacrificing on contrast. This makes it the perfect partner for those on or around the open water. Peter Burling , Olympic gold medalist and two-time World Sailor of the Year; ambassador of the DITA Lancier-Sea range.

Peter Burling : DITA Lancier LSA 701 POLARISED

The DITA-Air lens has been devised to enhance colour and contrast for maximum visual precision and minimal distortion for flying, hiking and climbing. DITA-Air ambassador Kirby Chambliss, World Champion aerobatic and air race pilot.

Kirby Chambliss : Dita Lancier DLS 101 02

DITA Lancier Collection